The Allen & Overy Podcast

Will changes to advertising rules end the UK retail crypto bubble? Part one: new ASA guidance

June 23, 2022

A flurry of initiatives are tightening rules around crypto advertising in the UK. In this two-part series, our regulatory experts, Ben Regnard-Weinrabe, Anna Lewis-Martinez and Rory Copeland explain what's happening and why it matters.

Topics covered in this podcast include:

  • How crypto assets are regulated today in the UK
  • What new requirements have come into effect and what’s expected to apply in future
  • Why UK authorities are expediting the extension of advertising requirements for cryptoassets
  • The key features of the ASA guidance on cryptoasset advertising
  • How can the ASA enforce its decisions?
  • Recent proposals for a new online advertising regulator within the UK

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